5 Steps for Developing an effective Stakeholder Engagement Model

Stakeholder Engagement is essential to the success of moving any project to the next level. Allocating the time to engage with stakeholders, listening to their thoughts and ensuring you understand their concerns and sentiments are all vital components. The process of Stakeholder Engagement Planning helps you identify your stakeholders, keep them engaged and ensure that stakeholder satisfaction is achieved.

Here are 5 steps for developing an effective Stakeholder Engagement Model:

1. Identify Stakeholders

Cast a wide net. Figure out who they are. Familiarize yourself with their needs.

2. Analyze Stakeholders

Make use of analytical techniques to determine priorities.

3. Plan Stakeholder Engagement

Document strategic and adaptable plans for the appropriate levels of engagement.

4. Manage Stakeholder Engagement

Act on your plan. Communicate with stakeholders. Correct any misunderstandings and listen to feedback and sentiment. Reflect on what you’ve learned.

5. Monitor Stakeholder Engagement

Monitor sentiment and relationships. Adjust engagement strategies and plans as needed, incorporating the new information into your plan.

As a standard part of your plan, establish the frequency and reach of communication for different stakeholders. Incorporating strategic engagement as a core element of your plan will increase the likelihood that the collaboration will extend beyond transactional.  Remember, you are the vital link in the new tapestry that's created when engagement meets collaboration.